Why Tech Companies Are at Fault for Poor-Quality Digital Advertising
As low-quality ads clog the web and our feeds, brands have come under fire. The expectation is that they need to create better and more meaningful work, and digital advertising will be fixed. Poor...
View ArticleApple’s Splashy Foray Into Content Draws an Underwhelmed and Confused Response
It felt like a pitch to advertisers. As the tech giant moved away from its roots in hardware and software, the company took an old page from the usual dog-and-pony show ... only to not provide the...
View ArticleInstagram: Here’s How to Buy Something via the New Checkout Feature
Instagram recently released its checkout feature as part of a closed beta with 23 brands. It allows users to buy items they see on Instagram without ever leaving the application. Our guide will show...
View ArticleApple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent
Anybody here heard of Steven Spielberg? Just in case there was the slightest bit of lingering doubt about whether Apple TV+ plans to be a major force in the streaming content market, the tech giant has...
View ArticleOn the Adweek Podcast: Being a Woman in Advertising and Media
In honor of Women's History Month, we brought together a group of Adweek ladies to talk about what it's really like to be a woman in the media industry. On this week's episode of the Adweek podcast...
View ArticleInclusivity Issues Are Prominent in All Industries—Even at Women-Centric...
Industries viewed as catering to men have long faced accusations of excluding women. In the past year alone, the esports industry and professional sports leagues have worked to overcome the perception...
View ArticleThe Facebook Ban Hammer Struck Inauthentic Behavior in Iran, Russia,...
Facebook's efforts to strike inauthentic behavior from its platform continued with the removal of 2,632 pages, groups and accounts connected to Iran, Russia, Macedonia and Kosovo. Head of cybersecurity...
View ArticleBudweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th...
Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB...
View ArticleGroupM Hires Nielsen Alum as Global Chief Product and Data Officer
WPP's GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer. In the role, Seth will lead product development and foster strategic data partnerships for the...
View ArticleWant a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign
Spotify isn't just a music streaming service--it's a tool for life. The tech company is out with a fresh campaign from agency Eleven. Titled "Just Add Spotify," it illustrates all the little (and...
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